Project brief
The existing logo leaves much to be desired. Propose new identity that would elevate the brand by creating a mark that would appeal to the airlines wide demographics while reflecting the art form by which it is named without being too literal.
The final deliverables included a proposed new identity for Batik Airlines with corresponding applications including stationery, signage, transportation, website, app, and other promotional materials.
Introduction
Batik Airlines is an airline based out of Jakarta, Indonesia. It is part of Lion Air Group.
The name Batik comes from the traditional Indonesian art of creating intricate patterns on fabric by applying wax to the fabric and dying it.
Applications
